Jesper Lien new CEO of Plantasjen Group


Jesper Lien has been appointed as the new CEO of Plantasjen Group (“Plantasjen”) and will assume the role on 22 August 2022. Jesper most recently served as Chief Commercial Officer (CCO) of the company.  He has an extensive track record with broad experience from various senior positions at Nordic and European retail companies, including CEO of Coop Denmark and CCO of B&Q, the UK’s largest DIY chain.

“Plantasjen is in an exciting phase, and I am delighted that Jesper Lien has agreed to lead the company’s continued development. With his solid background in senior retail positions, Plantasjen is gaining an experienced CEO with a strong operational know-how,” says Anders Slettengren, Chairman of the Board of Plantasjen and President Business Area Consumer at Ratos.

“I’m very much looking forward to leading Plantasjen on its continued journey of growth. I am pleased to humbly accept this role as the company’s new CEO. Plantasjen’s vision is to be the most inspiring Nordic garden centre. This entails offering inspiration, expertise and tools to succeed in a growing life, ensuring customers choose us over the competition. We have made good progress, and I am optimistic about Plantasjen’s future. Now I look forward to shifting up a gear together with my colleagues,” says Jesper Lien, incoming CEO of Plantasjen.

Current CEO Nina Jönsson will be moving on to new challenges outside the Ratos Group.

“We would like to thank Nina Jönsson for her time as CEO of Plantasjen as well as the seven years she spent as CEO of various companies in the Ratos Group. She is a strong leader who has improved profitability while maintaining a focus on customers and employees. We wish her all the best in the future,” says Jonas Wiström, President and CEO of Ratos.

About Plantasjen
Plantasjen is the Nordic region’s leading retailer of plants and gardening accessories, with more than 128 stores in Norway, Sweden and Finland as well as online sales. The company has approximately 2,400 employees and sales of approximately SEK 4.5 billion for the rolling 12-month period ending 30 June 2022. Ratos acquired Plantasjen in 2016.

For further information, please contact
Anders Slettengren, Chairman of the Board of Plantasjen and President Business Area Consumer, Ratos, +46 72 589 89 00
Jesper Lien, incoming CEO, Plantasjen, +45 51 593 601
Josefine Uppling, VP Communication, Ratos, +46 76 114 54 21

About Ratos
Ratos is a business group consisting of 15 companies divided into three business areas: Construction & Services, Consumer and Industry. In total 2021, the companies have approximately SEK 26 billion in net sales. Our business concept is to own and develop companies that are or can become market leaders. We have a distinct corporate culture and strategy – everything we do is based on our core values: Simplicity, Speed in execution and It’s All About People. We enable independent companies to excel by being part of something larger. People, leadership, culture and values are key focus areas.